The best SEO techniques: how to increase your site’s ranking

For most people, search engine optimisation (SEO) seems complicated and incomprehensible. However, as it turns out, all optimisation can be reduced to several effective tactics. Below you will find a list of the best SEO techniques. Apply them to your website and achieve high positions in the search engines.

If you are taking the first steps in SEO optimisation, you have to realise that there is no one ultra-fast way to improve the ranking. The link to the resource on the first page of a search engine as popular as Google is a long and time-consuming process. Search robots are controlled by complex software, so it takes a lot of effort to make them “believe” that the site deserves a place in the TOP 10. Nevertheless, there are certain actions that allow you to optimise the web resources for search engine algorithms.

Improve your site’s ranking on Google

Consider several ways of SEO optimisation which are really effective and are not prohibited by search engine regulation. Moreover, such actions can even simplify and accelerate the work of search engines. The following SEO tips are better used as a set, rather than one by one.

Title and descriptions

The <title> tag is a very important aspect of SEO. In the case of Google, the title briefly informs the user about the subject of URL. A precise indication of the topic of the page in the case of low-frequency keywords can give you a competitive edge in the search results page. Therefore, each page should have a unique title that exactly matches its content, as well as its own unique description. The amount of text that is placed on the search results page is 150-220 characters. This is enough to briefly describe an article or a product.

URL structure

Optimising the URL structure is necessary to improve the memorability of the pages. The address should not consist of an arbitrary character set. Its content should not contradict the logic of word construction, and it should be understandable for both search engines and users.

Internal links

Internal links are placed in order to redirect visitors to other locations for additional information. This is also an important SEO factor, as internal hyperlinks are used by search engines in indexing. Re-linking is necessary for a bunch of articles that correspond to the same topic.

Formatting text and use of subheadings H1, H2 and H3

It is not recommended to simply publish the text on the website without any formatting.

The rules for formatting the web text are quite simple:

  • it is necessary to select the main heading H1;
  • the text needs to be divided not only into paragraphs but into sections with the  subheadings H2, H3;
  • key points should be in bold, citations in italics to attract the attention of users;
  • it is better not to make paragraphs too short or too long;
  • find the optimal font size and type of subtitles.

Optimising images

Images are important tools to capture the visitor’s attention. Here are the main rules for optimising images on the site:

  • <alt> tag with an image description. The description of the images is done both for search engines and for the convenience of users;
  • correct file names. It is recommended to rename images taking into account their meaning and correspondence to any section of the site;
  • creating a separate directory on the server dedicated to images;
  • image size optimisation. The smaller the image size, the better the performance of the website.

All the attention is given to the content

All the above SEO optimisation tips will not be able to promote the site in the search engine properly unless it is filled with really high-quality content. A resource with unique and original content (even without full SEO) in the long term will bring more revenue than a site completely optimised for search engines, but lacking in rich content.

There are many techniques for promoting a website in Google. The webmaster should nevertheless focus on white SEO techniques: improving the code by filling in the title and description tags, simplifying the URLs, creating internal links for easy site navigation, formatting text and giving it a readable look, optimising images, filling in the web resource with quality content with keywords in mind. We can say that all of the above actions are done for people, not for search engines. In fact, if the site is convenient and popular, it means that it corresponds to the norms of search engines and will move step by step higher in its rating.

14th March 2018

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